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How do we influence others?

Posted on October 10, 2012 at 4:07 PM Comments comments (0)
Here's episode 2 from the BBC Radio 4 series Digital Human. How do we influence others in the digital era? How do we get people to listen and change their minds? How do we measure our influence?

Strong credentials established over a number of years, having an unique voice, being passionate and authentic about your interests are the ways in which to get a message across. Influence doesn't happen overnight.